After returning from two weeks of vacation, my mind is just now clawing its way out from underneath the pile of unanswered emails, tweets, comments, and shares.
One of the first things I noticed, however, was a white paper released recently by Marketing Challenges International
titled, "Social Media Marketing for Global Destinations in the Meetings and Conventions Industry
." The reason is that it was forwarded to me by three different people through three completely different channels, and when this happens, I generally pay attention.
The paper is a concise summary about social media statistics in the travel industry, its foray into the meetings segment, and a close look at some of the great work that the Austin Convention and Visitors Bureau (ACVB) is doing, harnessing the power of social media in order to attract meetings planners and their end customers.
This post will be covering a few ideas that can be borrowed from loyalty programmes to make your event a success.
Loyalty has been used in marketing for hundreds of years but it is perhaps in the past 40 years that we have really seen the growth of loyalty programmes such as airline frequent flyer programs, credit card points, coffee shop loyalty cards or hotel club memberships.
This type of marketing is all about repeat business and if you run regular or even annual events then you will know that repeat attendees are an incredibly important group of people; both in terms of direct bookings but also because they help you advertise the event to their peers.
There are a number of skills important to being successful in the job market, but you won’t necessarily acquire them in school. These skills will not only help you to thrive as you make the initial transition from school to work, but also to manage your career for the long term. And they may be different from the skills that brought you success as a student. Your needs, the demands of the job market, and the nature of your field will all change over time. Developing career skills now, in the areas of planning, networking, conducting a job search, and persisting through the process, are critical to finding that next job, whether it’s your first experience or you are a seasoned professional seeking advancement. This guide will help you begin to navigate the job market and make the most of your online degree.
I never taught I would become this active engaging and sharing
event planning ideas on the web as I first started Event Checklist
as a website focused on sharing current and upcoming events around the world. But as time goes by, I felt I have to do something more from that then I came up with the idea of revamping Event Checklist
objective and turning the website into a blog focus on sharing Event Planning. I think the development of the blog marks as the start of becoming one of the trusted and go to site of event planners on the web.
Do you know how to work with interpreters?
by Elizabeth Colón
With the advance of international trade and the internet as essential business tools, many companies have gone global in a short period of time. Although English is the most common language in the business world, it’s still much more productive to bridge language gaps between English speakers and those who prefer to speak in a native language.
This is especially true in the world of conferences and meeting planning. The main purpose of meetings and conferences is communication. Whether that is communication about a topic, a company, or for networking purposes, being able to convey and understand the key messages is of utmost importance. Additionally, multilingual meetings provide the opportunity to build rapport, promote two-way conversation, and gain valuable feedback from an audience. As a planner, your role should be to facilitate multilingual features in the planning stages. Here are a few aspects you should know about.
Do you ever pause to realize that the meeting planning decisions you make can save a neighbor’s job or add to the local tax revenue? In your busy professional life, local economic impact most likely is not at the top of your to-do list.
Today’s savvy job seekers need to maximize the tools available when looking for their next employer. Whether you’re unemployed or just looking for new opportunities there are several things you can do to find the right company or organization.
The old adage, “It’s not what you know, it’s who you know!” still rings true today.
The best place to start is through your personal network. Make a list of everyone that might be of help to you. Even if someone is in a different industry or department, don’t discount them, they may know about a position or company that you haven’t thought of. After you come up with your list of contacts, put together your elevator pitch.
In the wake of a General Services Administration (GSA) Inspector General's (IG) report investigating an October 2010 conference, the U.S. Travel Association urged federal lawmakers today to carry out a measured and appropriate response to the findings of the report.
"The findings of the IG report clearly detail instances of inappropriate spending and poor decision making on the part of federal employees," said Roger Dow, president and CEO of the U.S. Travel Association. "At a time when Washington is laser-focused on creating jobs and curbing wasteful spending, we hope policymakers will remember that responsible travel can help accomplish these goals. We know through repeated studies that travel for face-to-face meetings increases worker productivity in the private and public sectors. We also know that meetings, conferences and events are critical to our economy and support 845,000 U.S. jobs. We hope Congress and the Administration will consider these facts when deciding how to appropriately respond to the event from October 2010."
Karin Eastham, author of “Cook the Part” and presenter of Cook Up Some Teamwork: Five Lessons from the Kitchen
Lisa Bialecki, the director of integrated communications at Rust-Oleum in Vernon Hills, IL
Shannon Timmerman, CMP for Glacier Canyon Lodge Conference Center in Wisconsin Dells
We’ve all heard it before….the sum is greater than its parts.
Business organizations with well-run teams have many benefits including lower turnover and higher profits. So why are some teams more productive and successful than others? And, how can organizations work to foster a synergy where employees are empowered and motivated to perform at their best?
Karin Eastham, author of “Cook the Part” and presenter of Cook Up Some Teamwork: Five Lessons from the Kitchen, says hosting ongoing team building initiatives is key to success of organizations.
“In any business, you want team members to look out for each other, to fill the gap in each other’s weaknesses and to appreciate the skills and talents of team members.”
Grand Rapids has a new full-service hotel - Riverfront Hotel-Grand Rapids
- to serve its central business district from one of the most prominent lodging locations, the former Radisson Hotel on Ann Street.
Local entrepreneur Bob Sullivan, owner of the 162-room hotel visible from US-131 North at the Ann Street exit, said the name change reflects that he will be operating the lodging as an independent hotelier. All signage that refers to Radisson -- everything from the hotel's main marquee to telephone nameplates in every room -- will be replaced with the Riverfront Hotel brand early next week.
Sullivan said he decided to part ways with Radisson, a hotel franchise owned by the Carlson Co. Inc. headquartered in Minnetonka, Minn., when Carlson's rebranding strategy under its Ambition2015 plan didn't provide the right fit for Sullivan's Ann Street hotel location.