What’s the Wi-Fi password? You asked a doorman who doesn’t know, who asked the lighting technician, who also doesn’t know, and now you’ve been told to look for Jean, who’s wearing a red top and walking around with a folder, but you don’t see Jean anywhere.

The joys of uninformed teams. They waste our time and don’t leave a good impression on our guests.

Our lead developer went to a very classy event last week. Despite all the branding and the free giveaways, patrons weren’t impressed. Why? Because they didn’t have the information they needed to get the most out of the occasion. Attendees didn’t know where they were going, what time the speakers were starting, or even where the bathrooms were located. The well-intentioned workers couldn’t help the guests because the organizers hadn’t told them anything to begin with.