The inaugural IMEX America tradeshow last fall flooded meetings media pipelines with US and global industry buzz, plus tons of post-show survey data. From there, the IMEX Group released its predictions for the 2012 meetings, incentive travel, and events market, including the following.
1. Business is looking up – globalization is increasing.
In post-show survey comments, buyers indicated an uptick in business over the last 12 months — though predominantly at a conservative rate and mostly short-term focused. There is also a trend toward more, but smaller or shorter, meetings and events and slight growth in attendance at association meetings and events.
1. Business is looking up – globalization is increasing.
In post-show survey comments, buyers indicated an uptick in business over the last 12 months — though predominantly at a conservative rate and mostly short-term focused. There is also a trend toward more, but smaller or shorter, meetings and events and slight growth in attendance at association meetings and events.
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