When promoting your meeting or event destination, put the city’s existing tourism brand to work for you. How much might your attendees already know about your Midwest destination based on popular city nicknames, slogans, songs, and icons? Take a look at how these major US cities have earned their reputations.
by Jeff Coy, ISHC
If your city has a nickname, it adds to your identity. It says something about the people who live there: their values, what they view as important. Whether it is official or unofficial, a nickname tells a story about your city and begins to establish a brand. Your city’s brand has economic value in terms of attracting visitors.
The top-ranked nicknames are The Big Apple (New York City), Sin City (Las Vegas), The Big Easy (New Orleans), Motor City (Detroit) and The Windy City (Chicago). New York also has a slogan: The city that never sleeps. Las Vegas, too, has a slogan: What happens in Vegas, stays in Vegas. See how a city’s personality emerges with just a nickname and a slogan?