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** The food service industry has seen more than its fair share of health risks in recent years. Stay up-to-date with current FDA warnings, and communicate with caterers and chefs to ensure adherence to proper safety standards.

** If you offer bar service during a meeting or event function, make sure you have enough staff available to serve attendees with minimal wait times. Attendees who must stand in line for a long time are likely to become irritated with the service.


 
 
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Last year when I sat down to write this article my inspiration was a presentation that I had just completed for the ICPA Central Regional Conference. The focus of the agenda last year was healthy eating and how to fit this into banquet meals and breaks. Oh, those were the good old days, with requests so easy to understand and accommodate. I just finished sitting in on a Q & A panel at this year’s ICPA conference and the tone was much different. 

It seems that everyone has been asked to make adjustments that will reduce expenses and help save on overall spending. Meeting planners in the current economic climate are faced with a double-edged sword in putting an effective plan together to accomplish this. 

There seems to be two options at hand to help reduce expenses and still have a successful meeting. The first and most delicate task is deciding who should attend these meetings and is their presence essential to the meeting. This could mean reducing the number of attendees, thus reducing the overall cost incurred through travel and related expenses. The second method is to start looking at ways to reduce the cost of all remaining expenses for the entire group. 

 
 
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Full Flavor
• Customized meal planning takes imagination. 
• Incorporating local products into the menu.

Midwest Meetings: Tell us about your background and how you became involved in the food and beverage business?

Patty Lemke: I began my career in the hospitality industry as a front desk clerk in Texarkana, TX in 1977 and could never have imagined where it would take me. From front desk clerk to food and beverage director there was not a job in that little hotel that I did not do. It gave me a real appreciation for the term cross-training. Before coming to Madison and Monona Catering my career followed the path of director of catering and food and beverage director in various hotels from Knoxville and Pigeon Forge, TN to Fayetteville, NC. If you have never worked in a seasonal resort location like Pigeon Forge, you just haven’t lived. In season, there is too much to do and not enough hours in the day. Off season, there are staff layoffs and again not enough hours in the day. A true learning experience!

 
 
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 Jeff Black will tell you that the key to having a good time is by eating great food… and a glass of wine doesn’t hurt either. Black has several passions in his life but for the past six years, he has led the Celebrity Chef Tour Benefiting the James Beard Foundation - a tour combining great chefs to cook in cities around the US. Just recently Minneapolis Chef Alexander Roberts of Restaurant Alma, won the 2010 James Beard Foundation Award for Best Chef in America Midwest.  In this Q&A with Black, he talks about what brought him to where he is today, what he’s doing now and his hopes for the future. 

Midwest Meetings: Tell us about yourself and what led you to become a chef. 

Jeff Black: I had a great childhood in Los Angeles growing up near the beach. We took full advantage and spent many days in the water and the sand. But I was introduced to skiing at a young age and gravitated to the mountains. I went to school at Northern Arizona University in Flagstaff and skied and went to class. Sometimes in that order. In 1983 I was hired by the Los Angeles Olympic Organizing Committee to help organize the Olympic Torch Relay. That was the start of my love for the event business. I went on to work on three more Torch Relays; Atlanta in 1996, Salt Lake in 2002 and Athens Greece in 2004. After the Olympic Games in Athens I was asked by a friend to help run the Celebrity Chef Tour. I have been making the Tour happen ever since. In 2009 I bought the business, so the pressure is on.  

 
 
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Food & Beverage - 3 Fast Ways to Increase Menu Profits - By Ken Burgin Here's how to increase customer spending and profits as quickly as you can reprint the menu.It makes sense: New Year = a new look to the menu and a better bottom line!

1. Add profitable price-endings. Do you have flat menu prices? Flat prices end in .00 eg $6.00 or £10.00. Adding .50 or .80 or .90 at the end is easy money just waiting for you - eg $4.00 becomes $4.50 or £12.00 becomes £12.80.

Prices written as 12 or 12.00 seem to be more about cool design rather than profit margins. Not very logical.

 
 
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A chef's perspective on the Food/Cuisine Industry…

• Q & A with Henry Warman, Executive Chef of the Savannah Center, OH

• Every day is different

• Meals should be strategically planned

Award-winning chef Henry Warman has a long history in the event and cuisine industry. Warman, the executive chef at the Savannah Center in Cincinnati since 2007, has experience in a variety of venues. From owning his own business to working as a cruise chef cook, Warman has gained invaluable insight on the food and cuisine industry. In this question and answer forum, he relates his growth as a chef and offers insight to planners in working with people in the food/cuisine industry. Warman also discusses food/cuisine trends and provides perspective on what will be offered in the future.

Midwest Meetings: Please provide us some perspective on your time as a chef. How did you become interested in the food industry and in becoming a chef?


 
 
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 What meeting and event groups want for dinner: healthy, locally-grown and bite-sized selections, combined with star service. These are the trends sweeping the tables in several Midwest destinations. Event menus are a dynamic element of the food and beverage business that offers constant change and opportunities for creative solutions. In today’s economically challenged times, the job has grown even more interesting.

With an influx of celebrity chefs claiming airtime on various TV channels throughout the last decade, a large percentage of viewers have gained knowledge of and exposure to changing food trends. Food and beverage personnel are now challenged to meet public perception standards, delivering impressive meal functions without breaking the bank.

Here, a few minds in the food and beverage arena share their perspectives on working with meeting and event groups.


 
 
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A breakfast buffet at 7:00 a.m. A chic café for lunch at noon. A formal banquet hall for dinner at 6:00 p.m. All without transportation concerns or costs. All, in fact, without ever leaving the property.Variety is the spice of life, as they say, and most resorts offer multiple dining options onsite with assorted menus, themes and even table-side entertainment.

You can expect to find two to five or more different restaurants within one resort, each with its own unique ambience and offerings. This means your attendees have the opportunity to sample a new venue for each meal, whether on their own or as part of a group function. Speaking of group functions, who says you have to use one of the resort’s restaurants as the setting for your meal? If you’d rather serve hors d’oeuvres on the golf course or a five-course dinner around the pool.


 
 
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When was the last time you asked your attendees what they wanted for dinner? A good bet: everyone now expects more than rubber chicken.Benchmark Hospitality International recently released its list of “Top Five Dining Trends 2007,” as observed by its properties. Here, Bob Zappatelli, vice president of food and beverage for the Benchmark culinary team, discusses these trends and ways planners can tap in to what diners want to create a meeting or event menu to satisfy attendees.



 
 
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Fairmont Hotels & Resorts has become the first hotel company to announce its brand-wide commitment to using sustainable, locally sourced and organically grown products wherever possible in its menu. 

This step is part of an ongoing process in which Fairmont will be evaluating its menu for further opportunities to choose responsible food purchasing practices. The change, part of Fairmont’s Green Partnership, took effect throughout the chain this last fall.

 

Midwest Meetings