But alas, there's the rub: it makes sense to those who know what they're looking at.
Lawmakers, mainstream media, and the general public, on the other hand, don't have that meetings industry "insider" perspective. And $640,000 does sound like an awfully big number if one doesn't understand how to put it into perspective. So how do we, as an industry, get the message across?
Scroll down for updates as Midwest Meetings continues to gain commentary and insight regarding the latest black eye to the meetings industry from the mainstream media.