Does online learning really work? What happens after the session is over? Is it possible to retain and attract new members by providing top-notch education, networking, and ongoing support? In a simple answer, yes, and if you’d like to learn how to do so, we turn to a case study about continuing the community after the conference is over – a real life example and model to observe and possibly duplicate for your corporation or association.
As the recession kicked into high gear in 2009, business leaders started pulling marketing dollars from organizing and attending industry events. The economic pendulum seems to have swung to the positive side, and now tradeshows and virtual events have bounced back. What has changed in the past three years is that these events are no longer two- to three-day, stationary meeting places—they are now ongoing communities for organizers to network with their customers.
As the recession kicked into high gear in 2009, business leaders started pulling marketing dollars from organizing and attending industry events. The economic pendulum seems to have swung to the positive side, and now tradeshows and virtual events have bounced back. What has changed in the past three years is that these events are no longer two- to three-day, stationary meeting places—they are now ongoing communities for organizers to network with their customers.
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