photos courtesy Brandon Williams
Midwest Meetings took five with Dave Serino, Founder of the Social Media Tourism Symposium, at the Explore Minnesota Tourism Conference to discuss social media engagement, strategy, and more.
Dave Serino, SoMeT Founder
Here at Midwest Meetings, we’ve been hearing all about how anybody who’s anybody in tourism should be at SoMeT - that is, the Social Media Tourism Symposium, which took place in Tunica, MS in November.
What’s SoMeT? Just another conference about social media marketing in the tourism industry? Not even close - it’s way cooler than that. For starters, SoMeT is an actual product of social media marketing in the tourism industry. In fact, the whole thing is practically planned on Facebook.
Once we got a grasp of just how all-encompassing this event experience is for tourism, hospitality, and destination marketing professionals in the social media space, we started wondering… from a planning and logistics perspective, how on earth do they pull this thing off? So we got founder Dave Serino on the phone to tell us all about the vision, process, and community behind SoMeT, and why this is probably the conference model of the future.
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ON24, Inc., the global leader in webcasting and virtual events, today announced a new webcasting solution, the Webcast Elite edition, that combines the rich functionality of ON24 Webcasting Platform 10 with unprecedented ease of use – making it possible for business users to produce their own fully branded, professional-quality webcasts and webinars.
The advent of low-cost, flexible digital displays, coupled with an imminent 100% smartphone adoption rate, heralds the start of a new age in public “one-to-one” targeted advertising, predicted NanoLumens® president and CEO Rick Cope in a presentation made today at the 2011 Customer Engagement Technology World conference.
“The full commercialization of flexible digital displays is now a practical reality, which means it is now cost effective to deploy flexible displays that are movable, lightweight, energy efficient, durable and easily serviceable in just about any location,” Cope said. “Coupled with the coming 100% adoption of smartphones, this heralds a new era of one-to-one marketing, allowing an entire population of mobile device consumers to interact with marketing displays in literally any location — public events, transit centers, conferences and exhibitions, airports, malls and even in stores.”