by Mike Thimmesch
The tradeshow world is a large and complex ecosystem, and it took me far too many years to understand the many players involved in putting together a single show. Just when I thought I’d figured it out, someone would peel the next layer of the onion. Why should you wait? Here are the top ten players involved in bringing your tradeshow to life.
1. Attendees
Over 80 million attendees a year visit US tradeshows. Attendees come to tradeshows to see and touch new products, network and build relationships with their industry peers, get training, keep up to date with changing industry trends, and evaluate multiple suppliers at one time. Perhaps they even come to have some fun, too.
1. Attendees
Over 80 million attendees a year visit US tradeshows. Attendees come to tradeshows to see and touch new products, network and build relationships with their industry peers, get training, keep up to date with changing industry trends, and evaluate multiple suppliers at one time. Perhaps they even come to have some fun, too.
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