Midwest Meetings took five with Dave Serino, Founder of the Social Media Tourism Symposium, at the Explore Minnesota Tourism Conference to discuss social media engagement, strategy, and more.
When promoting your meeting or event destination, put the city’s existing tourism brand to work for you. How much might your attendees already know about your Midwest destination based on popular city nicknames, slogans, songs, and icons? Take a look at how these major US cities have earned their reputations. by Jeff Coy, ISHC  If your city has a nickname, it adds to your identity. It says something about the people who live there: their values, what they view as important. Whether it is official or unofficial, a nickname tells a story about your city and begins to establish a brand. Your city’s brand has economic value in terms of attracting visitors.
The top-ranked nicknames are The Big Apple (New York City), Sin City (Las Vegas), The Big Easy (New Orleans), Motor City (Detroit) and The Windy City (Chicago). New York also has a slogan: The city that never sleeps. Las Vegas, too, has a slogan: What happens in Vegas, stays in Vegas. See how a city’s personality emerges with just a nickname and a slogan? by Nannette Vilushis  If you work for a nonprofit organization, you’re probably using online tools to help promote and administer your fundraising efforts and events. Are you using those tools to their fullest capacity to help you streamline operations and reduce your workload?
Email Outreach The cost of an email “save-the-date” invitation is small compared to the cost of design, production, printing, and postage for a direct mail invitation. In fact, printing costs are the largest percentage of a live event’s overall cost. Email management programs are easy to use and are more flexible for bulk email distribution than a standard Outlook, AOL, or other program for mass email communication. | 
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