The Center for Exhibition Industry Research (CEIR) announces the results from The 2011 Changing Environment of Exhibitions Study, which explores how the exhibition industry is evolving and provides key market insights into opportunities and threats. 

The findings explore the current and planned use of the full array of available marketing, sales, and communications tactics; positioning of business-to-business exhibitions in this mix; current, high-priority marketing and sales objectives and perceived value of using business-to-business exhibitions to achieve them; as well as the factors that drive decisions to exhibit or not.