by Roger Dow
Dear Travel Colleague,
As U.S. Travel began to focus in earnest on ways to advance the industry's interests in Washington a few short years ago, we reached out for guidance to experts who provided a sobering reality check. The consensus view was that as part of a comprehensive strategy to make our voice heard we needed to develop two important resources we did not at that time possess: 1) an effective grassroots organization capable of being activated at critical times, and 2) a well-funded political action committee (PAC).
With your help and the help of hundreds of thousands in the travel community, we are well on our way toward building both resources and are already reaping the rewards of our investment.
As U.S. Travel began to focus in earnest on ways to advance the industry's interests in Washington a few short years ago, we reached out for guidance to experts who provided a sobering reality check. The consensus view was that as part of a comprehensive strategy to make our voice heard we needed to develop two important resources we did not at that time possess: 1) an effective grassroots organization capable of being activated at critical times, and 2) a well-funded political action committee (PAC).
With your help and the help of hundreds of thousands in the travel community, we are well on our way toward building both resources and are already reaping the rewards of our investment.
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