by Scott Berkun
Scott Berkun
Dear Conference Organizer:
For centuries, you and your peers have helped spread good ideas. For that, I like you. Events are important, and organizing them is a thankless job. I’ve run my share of events, so I know. But there is an unspoken, often forgotten problem I’m compelled to bring to your attention: most speakers do a bad job.
Some of this is not your fault. Good speakers are hard to find, especially ones who are available, affordable, and reputable. It’s challenging to fill an afternoon with great speakers, much less a five-day, three-track program.
For centuries, you and your peers have helped spread good ideas. For that, I like you. Events are important, and organizing them is a thankless job. I’ve run my share of events, so I know. But there is an unspoken, often forgotten problem I’m compelled to bring to your attention: most speakers do a bad job.
Some of this is not your fault. Good speakers are hard to find, especially ones who are available, affordable, and reputable. It’s challenging to fill an afternoon with great speakers, much less a five-day, three-track program.
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