In the past decade, the Midwest has seen plenty of developments at hotel and conference centers that now feature adjacent waterparks. From expansions to brand-new additions, the trend toward this “accommodations and entertainment” hybrid continues to build steam as the industry’s economic outlook improves.

Among hotels and resorts that have recently expanded or built from the ground up, Aleatha Ezra with the World Waterpark Association notes a big trend involving property-wide theming. From Caribbean, safari, and even prehistoric themes, the waterpark “flavor” can lend a unique ambience throughout an entire property, offering each destination its own individual flair. By choosing expansive environments made up of multiple-use areas such as restaurants, gift shops, arcades, spas, and conference spaces, planners are able to incorporate themed activities and functions suitable for young and old alike. 

As some may question the logistics of an onsite waterpark in relation to meeting space, it’s always a good idea to check out the layout ahead of time. Cheryl Fleck, marketing and events coordinator for the Wisconsin Counties Association, recently chose a facility containing a waterpark for its location and size, and she was pleased to find that the layout placed meeting rooms on the opposite end of the property from the fun-time attractions, so there were no distractions during her group’s down-to-business hours.

These days, some industry professionals are seeing not only the kids coming along with Mom and Dad, but grandparents or other extended-family members who are traveling in order to spend quality time with the children while parents tend to business. Many hotels and resorts are also catering to these visitors by offering a wide selection of onsite activities, such as movie theaters, golf courses, gift shops, and multiple onsite dining options to accommodate an array of interests and tastes.

Jeff Wild, CMP, general manager at Arrowwood Resort Hotel & Conference Center in Alexandria, MN, has seen this boon to meetings firsthand.

“As far as trends go, we see more groups including families than ever before,” he says. “It increases attendance because [attendees] can travel with their family and mix business with pleasure. More and more groups are looking for activities for spouses and children. We’re being told they come to Arrowwood because there is so much more to offer, indoors and out. [Attendees] aren’t satisfied with just a hotel with a waterpark. They want a golf course, spa, riding stables, kids’ programs, marina, etc. It’s all about the experience!”

In terms of current group programs, teambuilding continues to hold its own as an ongoing trend in the meetings industry. From corporate groups to children’s groups, planners are seeking new, fun, and effective ways to get their participants to work with one another and ultimately function better as a whole. Whether it’s an organized game of water volleyball, a property-wide treasure hunt, or a cooperative culinary experience, teambuilding options are unlimited. Whatever the activity of choice, the casual atmosphere of a waterpark hotel or resort encourages team members to let down their guard and get to know one another, whether it’s a family reunion or a corporate training event.

Chris Booher, general manager at the Ramada Conference Center and Monkey Cove Water Park in St. Joseph, MO, has helped groups create these unique experiences for their guests.

“We offer group discounts to all types of groups… scouts, ball teams, church, etc.,” he says. “We had a service group hold an Olympics-type event in the area with multiple games throughout the park. They had a ring toss on the water, a duck race involving straws and small plastic ducks on the water, a basketball toss competition, and several other events. The waterpark is often promoted to give participants a place to unwind following the business day, either in a scheduled social event or individual down time. It’s a great way for management to spend time with employees outside the office, celebrate a good quarter, or enjoy holiday celebrations. It's also a great place to get to know employees’ families.”

In addition, with the shifting waves of technological advances, waterparks continue to offer visitors more of an amusement park experience. The water rides of today range from six-lane mat racers to simulated surfing to uphill water functionality and beyond. Whether visitors are three years old or seventy years old, there is almost always something to fit any comfort or preference level.

As the nation’s economy begins to tip back in the right direction, executives are seeing justification in returning to meetings that include an entertainment aspect - an aspect that waterparks and related amenities provide whether guests are on their own or attending a group function. Thus, today’s trendy meeting and event planners are looking to put the fun back into their functions.


Shadia Cook is a contributing author for Midwest Meetings. Want to get in touch? Contact Shadia!