So you’ve booked an exciting, fun-filled destination for your next meeting or event, and you’d love to tell your potential attendees about all the activities and attractions to be had. How do you get out the word about the benefits of attending?

Enter the local CVB. Chances are you can enlist CVB staff members to help promote the destination. Most CVBs offer an array of promotional tools you can utilize to increase attendance.

 Need some attractive, photo-filled visitors’ guides that highlight the beautiful scenery, fascinating history or one-of-a-kind sights to see in your Midwest destination? Want a link to an online video showcasing all the wonderful activities that your group will miss if they don’t attend? How about an e-marketing campaign targeting your potential attendees?And don’t forget about the power of the media. Say your meeting or event involves a big fundraiser for a good cause, or it’s the first of its kind to go completely green, or it will launch a never-before-seen new product. If you’ve got something publicity-worthy going on, CVBs can work with media outlets to help increase exposure and awareness.

This could involve submitting press releases and announcements, or even result in interview opportunities for your stakeholders, speakers or high-profile attendees. Why do CVBs offer such services? They want your meeting or event to be successful, too. Ask the local CVB about its promotional services, and you might find just the trick to attracting record attendance.