Think events and conferences are no place for fun and games? EventMobi’s GamifyApp™ – the world’s first smartphone-based platform designed for event professionals – challenges that notion by injecting entertainment and healthy competition into events. 

The GamifyApp allows event planners to build and customize games to enhance the overall attendee experience and solve the common problems they are typically faced with, such as engaging attendees at educational sessions or compelling attendees to walk the tradeshow floor and interact with sponsors.

The GamifyApp integrates game mechanics into all aspects of the event experience – education, team‐building, and networking – by encouraging attendees to use their smartphone or tablet device to complete quizzes, solve challenges, and perform tasks.

Event attendees can also use their device to check in to a location by typing a passcode or scanning a QR code from a plaque or poster around the event premises. When actions are performed, attendees are rewarded with points and virtual badges, which they can use to redeem real-world prizes at the event. They can also see their progress and ranking on the app’s leaderboard.

“In this technology‐obsessed culture, where a smartphone is essentially an extension of one’s hand, the GamifyApp is the key to engaging event-goers,” says Bob Vaez, president of EventMobi. “Asking people to put down their phone is futile. Instead, we’ve designed a game with the phone or tablet device at the center. And there’s nothing like a good competition to get people engaged.”