Event planning, referred to by Wikepidia as a “relatively new career” and defined by them as follows: Event planning is the process of planning a festival, ceremony, competition, party, concert, or convention. Event planning includes budgeting, establishing dates and alternate dates, selecting and reserving the event site, acquiring permits, and coordinating transportation and parking. By personal definition, that doesn’t even begin to scratch the surface of every detail involved in the planning of a quality program. I entered the field in 1985 which also doesn’t seem so recent, thus why for most of us, the career isn’t “relatively new” at all. What can be said by most of us tenured planners is, since the 80s, the job has evolved by leaps and bounds, both analytically and technically.
In a move to bring excitement and pride back to the Meetings Industry following five years of recession and struggle, SPIN (Senior Planners Industry Network), has declared the month of April to be National Meetings Industry Month.
"It's been a rough few years for our industry, with meetings coming under fire by the government, and being cut or eliminated by corporations everywhere as a cost-saving measure," said SPIN president Shawna Suckow, CMP. "We believe it's time to celebrate again and embrace the value of the industry, and especially the individuals who comprise it."
A new perk for business travelers, the next generation of Wi-Fi hotspots, and a way to make recruiting easier: These trends might make life easier.
The following trends I've noticed may affect everything from how you travel for business and run building operations to your recruiting practices and product design. Keep your eye on them.
1. Business Bars at Hotels
I've been waiting for this one to catch on. The idea is to meld the formal business center in a hotel with the casual eateries you'll find next to the lobby. Business travelers can expect to find free iPads, charging stations, and even a personal workspace along with the shrimp appetizers and drinks. One example in New York is the Eventi. You can "check out" an e-reader or iOS device, print over wireless, and charge up easily.
Read More from John Brandon
The 2013 HSMAI'S MEET Mid-America is less than a month away. This year, the event will be held at Chicago's Navy Pier on April 23-24.
According to the HSMAI'S MEET Mid-America website, the event will attract 800 planning professionals from organizations of every size, plus 100 exhibitors from hotels, resorts, inns, CVBs, etc.
After watching Jennifer Lopez work her planning magic in the movie, The Wedding Planner, Tracey Bockhop, CMP, Meeting Planner for the Preventive Cardiovascular Nurses Association (PCNA) knew that she wanted to be a part of the meetings and events world. Fresh out of college Tracey began gathering experience at a hotel and conference center in Madison, WI working in a variety of roles beginning as an administration assistant, then as a catering manager working with weddings, association, and corporate groups. It was through these positions she realized her passion was to move to the planner side and she set her sights on becoming just that.
E-Mail Marketing – it is what I do all day, every day, so it is common for people to ask my expertise on design tips, deliver tips, content tips, etc, and I am more than happy to share. Sometimes my advice stems from personal/professional experiences, sometimes articles from “the experts”, and sometimes I have to “trust my gut”. So as I found myself telling my daughter the advice to “Trust her Gut and Follow Her Heart” (even though she is 6, it’s never too early to start) my mom’s voice was resonating in my head much to my surprise of “Oh my Gosh, I am sounding like my Mom”! I am happily married, so fortunately, I have not had to hear or employ any of these tips in several years; but she told me these so many times, I don’t have to reach too far into the memory bank to pull them out. I am sure that some of these will sound familiar to you too.
This article almost didn’t get published. To be more accurate, it almost didn’t get written. You see, I’ve had this cold now for a couple weeks, and in my fog of decongestants, I inadvertently left my laptop behind on a plane the other day. Imagine the panic of arriving home late in the evening, on the last flight of the day, and wondering why your briefcase is a lot lighter than it should be.
Now double the panic. In addition to this article, I’ve been finalizing my second book, and I had worked on it feverishly (no pun intended), for the past couple weeks. Did I mention that this is my sole work computer, and I hadn’t backed up my files in a long time? Shame on me, but I digress.
Anne Marie Kjelland, of Lake City, MN is an associate with HelmsBriscoe, an independent conference and meetings resources firm. Many people refer to her as a meeting planner, but her title is Manager, Global Accounts and she collaborates with hoteliers and meeting planners worldwide to procure meeting space and accommodations for association and corporate meeting planners. HelmsBriscoe is aligned with no one brand or property and has relationships with hotels, resorts, and conference centers in over 40 countries. With cruise lines as well! Their independence and buying power (HelmsBriscoe booked $802 Million in revenue in 2012) allows them to be a true advocate for their clients. HelmsBriscoe's service is free to their clients because they are compensated by the selected property as a marketing expense once a contract is signed.Check out a typical day in the life of Anne Marie Kjelland.