Claude Molinari, general manager of SMG/Cobo Center, today announced that Pure Detroit will occupy the retail space on the first floor of Cobo Center. The store will serve meeting and exhibit attendees, offering a full range of Detroit-centric products.
“A Pure Detroit Shop on the Cobo Center concourse, open for all events, will connect visitors from all over the world to the culture and hospitality of Detroit,” said Claude Molinari, general manager of Cobo Center. “It is another big step in making our customers feel that Cobo is ‘Centered Around You,’ and immersing them in our mission to deliver outstanding event experiences.”
"Cobo Center has an extraordinary legacy as a gathering place,” said Kevin Borsay, Pure Detroit partner. “Pure Detroit is excited to share on-the-ground engagement, focused on Detroit culture with worldwide and regional visitors."
Pure Detroit commissioned local artists to incorporate their work in the shop’s new design, including WC Bevan, who designed a new mural on the back wall of the Cobo Center store as well as on the store’s awning. Images of the mural are available here. WC Bevan was born in the 80s. He has practiced art making in Memphis, New York City, and now Detroit. WC's recent mural work is black and white with a focus on visual movement, imaginary architecture and exotic rhythms. His projects can be seen on Instagram @wcbevan.
About Pure Detroit: Pure Detroit is celebrating 19 years as the original local culture and authentic Detroit apparel shop. Since 1998, Pure Detroit has continually reinvested in street level brick-&-mortar businesses in the city of Detroit via retail, coffee shops and more. In addition, Pure Detroit has enhanced the cultural cache of the city along the way through one-of-a-kind events, projects and initiatives.