By Dominique Leonard
Whether it be speaker engagements, product launches or festivals, meetings and events are there to have a positive social impact.
And considering the rise of generations Y & Z further entering the event scene, it’s safe to say that events are going into a level deeper of corporate social responsibility.
That is a topic they take seriously after all. The first step is understanding the issue that is affecting your target audience.
What do they wish to change?
Read more at MCI Live.
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