By Dominique Leonard
Whether it be speaker engagements, product launches or festivals, meetings and events are there to have a positive social impact.
And considering the rise of generations Y & Z further entering the event scene, it’s safe to say that events are going into a level deeper of corporate social responsibility.
That is a topic they take seriously after all. The first step is understanding the issue that is affecting your target audience.
What do they wish to change?
Read more at MCI Live.
GREATER COLUMBUS CONVENTION CENTER SUPPORTS SERVICE PROVIDER FERN IN COLLECTING SUPPLIES FOR HURRICANE HARVEY RELIEF
A new not-for-profit initiative called the Empty Suitcase Campaign creates opportunities for meeting planners to add CSR to their meetings and incentive programs when there’s no time to include a group activity. The new portal--emptysuitcase.org—features a list of destinations around the globe and everyday items that are in need there, which was compiled with the help of local DMCs.