(MADISON) Professional triathletes along with the amateur next door will be wading into the waters of Lake Monona to take part in the inaugural Wisconsin Milkman Triathlon. This first year event sold the first 100 registrations in under one minute and that was without even releasing the course to the public. "People told us they were registering on the good faith of our name, " says Brodie Birkel from Race Day Events, "that really makes us feel good about what we strive to do." The event will draw racers from 23 states with over 50% of all athletes coming from outside of Dane County. The race has worked hard to have little impact on the public during the day by designing courses with the various community leaders' input.
WHAT: Half Iron Distance Triathlon - 1.2 Mile Swim 56 Mile Bike 13.1 Mile Run
WHERE: Olin Park - 7am - June 19, 2016
Along with the event on Sunday there is a Wellness Expo on Friday and Saturday June 17th and 19th. Local companies will showcase products and services to the athletes ranging from recovery boots to bike racks. "It's going to be a terrific weekend experience for the community", says Ryan Griessmeyer, president of Race Day Events, "We've heard nothing but positive support of the event." More information can be found on the event's website: www.WisconsinMilkman.com
About Madison Area Sports Commission:
MASC is the greater Madison area’s official sports marketing organization. Launched by the Greater Madison Convention & Visitors Bureau, MASC is charged with elevating the recognition and awareness of the impact of sports tourism on the regional economy while serving the unique needs of the sports tourism business. For more information, please visit www.madisonsports.org .
About Race Day Events:
Race Day Events is a local event production company facilitating events from a 50 person community 5K run to the 250,000 person Taste of Madison. Since 2006 Race Day Events has brought thousands of individuals together at fun, safe events in the local community. Putting the participant first has been the driving force for Race Day Events and has helped them grow from a single person company producing one event on New Year's Day to a company with 12 full time employees helping produce over 300 events per year.