At the American Society of Association Executives (ASAE) Annual Meeting & Exposition in Chicago this week, anyone who stopped by the VISIT Milwaukee booth received a wealth of MKE information and a hearty Bloody Mary. The sales team welcomed about 750 attendees to its ASAE booth and served up 700 stacked signature Milwaukee Bloody Marys.
“Among many other nicknames, Milwaukee is known as the Bloody Mary Metropolis. We wanted people who visited our booth to get a true taste of the city (pun intended),” said Marco Bloemendaal, senior vice president of sales. “Having activities like this at trade shows, conventions, and community events keeps Milwaukee top of mind for travelers when planning their next business trip or vacation.”
The ASAE Annual Meeting & Exposition is the premier tourism event hosting meeting planners from associations nationwide. These association representatives enjoy the three-day conference for its plethora of resources as well as in-person introductions to top destinations to host their own meetings and conventions, a key market for VISIT Milwaukee.