Experience Waterloo Launches Community Destination Brand

The Waterloo Convention and Visitors Bureau (CVB) announced its new community destination brand – Experience Waterloo. The new brand was unveiled at an event at SingleSpeed Brewing Co. in downtown waterloo – a symbol of the momentum the community is gaining, with a tie-in to the historical underpinnings of the city.


Development of the new brand followed an extensive research process that involved community stakeholders, residents and visitors. Beginning in 2017, area residents and visitors were surveyed to gain a deeper understanding of what community experiences Waterloo residents take the most pride in and what motivates travelers to visit Waterloo. ​

Read More