Visit Wichita to Launch Signature Experiences in Partnership with Nine Premier Attractions

According to the 2014 Skift report, "The Rise of Experiential Travel," there is a demand globally for travel experiences that resonate on a deeper emotional level. Based on rising demand from consumers for more authentic, adventurous and engaging travel experiences, destination marketing organizations are marketing themselves as an experience versus a product. Visit Wichita not only understands this trend, but is reflecting it in their current marketing campaign,"Making the Most of Every Moment."

To help visitors start building their own collection of memorable moments in Wichita, Visit Wichita is planning to take travelers beyond the guidebook to experience different cultures and ways of life through crafts, natural history, culture, connecting to wildlife and others.

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