From cocktail secrets to mustard mysteries, State Street sights to sassy cows, the Greater Madison Convention & Visitors Bureau (GMCVB) has been hard at work addressing the need for tourism offerings that go beyond typical sightseeing. Now, the GMCVB invites visitors to fully immerse themselves in hands-on adventure with Essential Madison Experiences, a collection of brand new, only-in-Madison experiences. Developed in partnership with the GMCVB, nine Dane County businesses created one or more authentic experiences to take meeting and convention groups behind-the-scenes of favorite attractions and showcase the best that the greater Madison area has to offer. Experiences include: |