The Cincinnati USA Convention & Visitors Bureau has announced the hiring of Michael Laatsch as chief operating officer. Laatsch comes to the CVB from Western & Southern Financial Group, where he was vice president of public relations and corporate communications.
In this newly created position, Laatsch will oversee day-to-day operations of the CVB.
“Michael is a great addition to our already strong team,” said Dan Lincoln, president and CEO of the Cincinnati USA Convention & Visitors Bureau. “His leadership experience and his passion for Cincinnati set him up for great success at the bureau.”
At Western & Southern Financial Group, Laatsch oversaw a shared-service unit that provided public relations, advertising, event marketing and other services.
Laatsch has been deeply involved in tourism in Cincinnati USA. Before assuming the COO role, Laatsch was a member of the CVB’s Board of Directors since 2011. He also has recently served as Board Chair for the Cincinnati USA Regional Tourism Network and Source Cincinnati.