A just-released J.D. Power Destination Experience Satisfaction Study reports that Columbus ranks highest in the Midwest for visitors satisfaction, with a score of 799, followed by Kansas City with 791 and Indianapolis at 789.
According to the first-of-its-kind study, Columbus visitors gave high marks for the city's food and beverage scene, affordability and infrastructure. Rankings in other regions include: Las Vegas in the West Region, Austin in the Southwest Region, Orlando in the South and New York in the Northeast/Mid-Atlantic.
"When we see cities like Austin and Columbus among the highest-ranked destinations, it certainly challenges some preconceived ideas in the travel industry,” said Garlick. “This is a great example of how cities that are able to exceed travelers’ expectations can leave a positive impression that has real value.”
Garlick added that visitors often view cities as more than just a place to visit, but instead develop a strong emotional connection to a place. “Some places go beyond satisfaction and really capture the hearts and minds of people who visit,” said Garlick.
J.D. Power is a marketing, consumer intelligence, and data and analytics company that helps its clients measure, understand, and improve the key performance metrics that drive their growth and profitability. J.D. Power's industry benchmarks, unique data and analytics platform and reputation for independence and credibility has established the company as one of the world's most well-known and trusted providers of Voice of the Customer insights. Established in 1968, J.D. Power is headquartered in Costa Mesa, California, and has offices in North/South America, Asia Pacific, and Europe.
Columbus is a city unlike any other. Vibrant and alive, Ohio’s capital is known for its open attitude, smart style and entrepreneurial spirit. Columbus' blend of neighborhoods; dynamic nightlife; noteworthy music scene; arts and culinary experiences; events; attractions; and accommodations are all made unforgettable by the diversity of its outgoing locals who warmly welcome visitors. Free travel guides, maps, online booking and detailed information are available at www.ExperienceColumbus.com or 866.397.2657 (866.EXP.COLS). Visitor information is also available on Facebook: facebook.com/ExperienceColumbus, facebook.com/ColumbusFoodScene, Twitter: @ExpCols and Pinterest.