The Danville-Boyle County Convention and Visitors Bureau brought home three awards from the 2015 Traverse Awards for Excellence in Tourism Marketing on Oct. 20 during the Kentucky Travel Industry Association fall conference in Bowling Green.
During the Traverse Awards competition, travel professionals are honored for talent, creativity and effectiveness in marketing. Gold, Silver and Bronze Awards were given out.
The CVB received three awards for promotional materials created in-house — two full-page advertisements and a visitors guide.
A panel of industry experts — comprised of marketing, public relations and tourism professionals from outside Kentucky — judged all entries.
Each entry is judged on: ability to capture attention; how well the piece relates to the needs of the audience; instant recognition for the attraction, business or destination; how it sets the attraction, business or destination apart from the competition; and how well it sells the attraction, business or destination.
The CVB won bronze awards for two full-page ads — “You’ll Want to Stay the Night,” which appeared in Bourbon Review magazine; and “Take the Trail Less Traveled,” which was published in the Kentucky Official Visitors Guide. The CVB also received a bronze award for its visitors guide.
Kasey Hill, communications director for the Danville-Boyle County Economic Development Partnership, designed the advertisements and visitors guide.
About the Danville-Boyle County Convention and Visitors Bureau
The mission of the Danville-Boyle County Convention and Visitors Bureau is to create a positive economic impact on Boyle County and Central Kentucky by attracting visitors and their investments to the community. The CVB leads efforts to establish tourism strategies through marketing and community support. For more information, visit www.danvillekentucky.com.