“The move to the Destination Madison name and brand better connects our city to the travelers who visit us and the residents who call the area home,” remarked Deb Archer, President and CEO of Destination Madison. “Destination Madison encapsulates our welcoming, imaginative and exciting region and inspires visitors to seek out this special place.”
Destination Madison employs 40 staff members. The organization plays a crucial role in bringing $1.25 billion in direct visitor spending to Dane County through conferences, meetings and events including the CrossFit Games, World Dairy Expo, IRONMAN Wisconsin and the Cognitive Science Society Annual Meeting.
About Destination Madison:
Destination Madison is honored to play a key role in supporting the more than 21,000 Dane County jobs supported by tourism. Promoting tourism in Madison since 1972, Destination Madison continues to work strategically to expand upon the more than $2 billion dollars generated by visitor spending in Dane Country every year. For the most up-to-date information, visit our website visitmadison.com.