Catch Des Moines officially launched a new look as the result of extensive research, visitor surveys, and an effort to reflect the forward progress and growth of Greater Des Moines as a visitor destination. The new look includes a refreshed logo, new advertising creative and collateral, and messaging that highlights the unique and surprising features of Greater Des Moines.
Greater Des Moines now has more than 12,500 hotel rooms, including the new Hilton Des Moines Downtown which will open in early 2018 and will be connected to the Iowa Events Center. In conjunction with hotel growth, the metro has also experienced more direct flight offerings, rideshare and public transportation expansion, various public art installations, and dozens of new locally-owned restaurants and breweries.
“We continue to see growth in bookings as more people are discovering that we have a lot to offer,” said Edwards. “More planners and visitors alike are choosing Greater Des Moines and our new look and feel showcases the reasons why they are doing so.”
The year-long refresh process was a joint effort between Catch Des Moines and Strategic America, a West Des Moines based marketing and advertising agency. Survey participants, which included planners, attendees and leisure travelers, provided the following insight:
- 95% said they would consider returning to Greater Des Moines
- Top words used to describe Greater Des Moines include affordable, accessible, emerging, and friendly
- Dining, shopping and arts and culture offerings were listed as the top three activities while visiting