February 18, 2016 – Milwaukee, Wis. – Willkommen, Bienvenue, Bienvenidos! In an effort to reach out to foreign visitors and increase Milwaukee’s international exposure, VISIT Milwaukee has launched a “bucket list” of the area’s major attractions in ten languages on its website.
The languages – German, Spanish, French, Canadian French, Brazilian Portuguese, Italian, Chinese, Japanese, Russian, and Polish – were selected based on recent experience with international visitors and foreign press, taking local resident ethnic groups into consideration, and projecting ahead to expanded tourism from countries like China.
This is just the initial phase of a larger, comprehensive marketing and sales initiative to drive international business and leisure travel to Milwaukee. Future plans include further customization of online information provided to the ten language groups, along with marketing materials and printed collateral, making VISIT Milwaukee a resource of international information for local residents, businesses and organizations.
“Milwaukee’s international reputation is growing, both as a leisure destination on beautiful Lake Michigan and as home to major international corporations. Although many visitors have a general knowledge of English, they appreciate a city that goes the extra mile to welcome them in their own language. We want to ensure that their visit is a great one,” said Upchurch.
See the new, mobile-friendly website feature here: http://www.visitmilwaukee.org/international
About VISIT Milwaukee
VISIT Milwaukee markets Greater Milwaukee to tourists, convention organizers and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 650 members, including hotels/motels, restaurants, attractions, services and area businesses. In 2014, tourism amounted to $4.9 billion in total business sales in Greater Milwaukee and supported more than 49,000 local jobs. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call 1-800-554-1448 or visitwww.visitmilwaukee.org.