In a world of visual overload, hyper technology and a “been there done that” attitude, meeting and event planners are pressured to find evermore exciting, unique and memorable events that will keep participants enthused and motivated. The old Hollywood adage, “You’re only as good as your last picture,” describes the situation well. Planners are under pressure not just to outdo the competition, but to outdo themselves, and smart venues are responding with super-charged creativity.
“What’s the coolest event you’ve ever done or experienced? This is the burning question that today’s meeting planners first ask when they are selecting a venue,” says Mike Schugt, president of Teneo Hospitality Group, the premier global sales firm representing 300+ independent and luxury branded hotels, resorts and DMCs.