by Jeff Hurt
Everyone’s talking about the need to create customer experiences. (Yes, including us, the Velvet Chainsaw team.)
It’s as if Joe Pine and Jim Gilmore’s Experience Economy is just now hitting its stride—for conferences at least. The word is out: we’ve got to create conference experiences, not just conferences that feel like a patchwork quilt of our great grandmother’s dresses.
However, what we really need are transformative conference experiences! We need to create conference opportunities that change attitudes, behaviors and skills! Not conference experiences that engage the dumb, novelty-seeking portion of our brain’s limbic system inducing temporary pleasure.
Read more at Velvet Chainsaw.