Generation Z is now coming of age and they've got a lot of buying power. But marketing to them isn't easy, because marketing to this generation is unlike the ones before them. Since they are digital natives, their approach to buying is very different.
Members of the Forbes Communications Council were asked how best to market toward Generation Z. Their answers vary but all are centered on making sure that you fully understand this generation before committing a lot of resources to persuade them to purchase goods and services.
Read more at Forbes.