By Nancy A. Shenker
If you've attended a conference or trade show lately, you probably ended up with a tote bag full of "stuff"--from t-shirts to pens to fidget spinners.
Company gifting is not a new concept. It creates awareness and, as in any relationship-building process, lets customers and prospects know you value them. How do you decide what to give and when to give it? Timing and quality are just two of the key elements of the gifting process.
At B2BMX (a conference for the marketing technology community), I walked the aisles, talking to exhibitors about how they choose their swag and which items are the most popular these days.
Read more at Inc.com