Mark and Sally Have a Problem
Mark from Marketing and Sally from Sales have many customers at the trade show that need their constant attention. Their coworkers also want their frequent input on issues, and they feel the need to walk the expo floor to check out the competition. They also feel a lot of pressure to get face time and network with colleagues in the industry, and they are on the schedule for “booth duty.” On top of that, they just got the news that they are to do presentations on their product or service...15 times a day...on a microphone...in front of an audience!
“Oh great,” thinks Mark and Sally. But they are team-players and they will suck it up. It’s too bad the results from their presentations will be, ahem, mixed. After all, they’ll be thinking about all the other things they should be doing while they are presenting, which is NOT what they want to be doing. Mark and Sally are idea and implementation people, not crowd-pleasing spokespeople.
There is a better way.