We all want to be entertained once in a while, hence the popularity of YouTube and other social media platforms that utilize unique video content. But how can your CVB utilize the full potential of these platforms?
GoPro videos can be shared via social media, in emails to potential clients, within thank you emails to current clients, E-newsletters, promotion of upcoming events, creating your own CVB YouTube channel, and for use on your website.
If you have a GoPro (the leading YouTube brand for video creation), here are five great ways to engage your audience with video content.
2. Promote your brand - Allow your employees to tell the story of your area while promoting your brand. Pass the camera around and have your staff talk about a group experience that is special to them or don’t talk at all and let them show you. Making the promotion personal allows viewers to connect with your brand on a deeper level.
View an example: bit.ly/FargoRedRiver (Courtesy of Fargo Moorhead CVB)
3. Reward your customers - Encourage your groups to create content. What was their favorite part of being in your area? What did they find helpful? Give them a piece of the limelight to let others know about their organization by promoting these videos in your social media while simultaneously promoting your services.
4. Market an event or location - Do you have a yearly event or festival that you are looking to market a bit further? Get your GoPro on a hand-held tripod and walk through the event, wave at the attendees and get their reactions. Use the time-lapse option to condense a few minutes of video into seconds for fun, short content to blast across your social media. That video can then be used again to promote next year’s event.
View an example: bit.ly/WoodenLegsFancakes (Courtesy of Wooden Legs Brewing Co.)
5. Get a unique perspective - Attach a GoPro to your parade float or a planner’s lanyard to get a “front-row seat” or “behind the scenes” view. Show before, during, and after clips of local new construction that meeting and event planners might be interested in and send out with press releases.
View and example: bit.ly/RapidCityMountainBiking (Courtesy of Visit Rapid City)
For best results use the tripod to eliminate a shaky video or use a steady hand with small and slow movements. Practice makes perfect so try it out and pass it around the office allowing others to get the feel and enjoy the fun. Your next event could go big with GoPro. If you aren’t convinced, search YouTube for other great ideas to utilize from CVBs across the US.