Marketing guru and best-selling author Seth Godin famously said, “Marketing is no longer about the stuff that you make, but about the stories you tell.”
The quote makes perfect sense, especially in the digital age where brand loyalty is earned through unique, shareable experiences and moments; where empathy and transparency win far more trust than advertising. Experts have noted that people today want an experience as much as a product or service, and research reveals that consumers are “less worried about spending money and more concerned with using it to enhance their lives.”
In brief, a leading marketing tactic these days to move consumers to action and passion is by making them the heroes of a brand story with a meaningful ending.
So how can you best leverage storytelling for your events and brand experiences? Let’s find out and see what’s in your story.
Read more at FreemanXP.