Most event environments are built for eyeballs with engagements placed strategically out in the open. Marketers, however, have rediscovered the art of intrigue by incorporating secret spaces into their event footprints that serve both an experiential purpose and a strategic one.
Secret spaces are often tied to gamification, but they also double as stunts and VIP offerings, all wrapped into one, nondescript call to action.
Other ideas worth spreading: secret food experiences like multi-sensory darkened or blind-folded dining events, secret vaults for coffee break snacks (earned with a tweet and event hashtag) and mystery meet-and-greets behind Door No. 1.
Your secret won’t be safe with participants after the experience, but that’s exactly the idea.
Read more at Cramer.com