by Kait Shea
Savvy event marketers know that social media is key to amplifying the reach of their experiential programs, but simply whipping up a Twitter handle is no longer enough to make an impact. Brands need to know which social platforms are in vogue and how to use them to their advantage.
According to research from Inc., Instagram’s user base has grown by more than 300 percent over the past few years, while 100 of the world’s top brands have seen Instagram engagement grow by 53 percent year-over-year.
Read more at Event Marketer.