- Set ground rules in order to assure engagement with your audience. This is of utmost importance.
- Content is king, but just as important is that the content and approach is relevant personally and emotionally.
- Increase interactivity and virtual engagement with texting & Tweeting. Create a private Facebook page or other webpage that is password protected. Embed your stream on either of these and encourage conversation. You must have a moderator on your team to manage the process.
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