by Wendi Sabo
Best practices exist for a reason. They lay the foundation and give marketers a solid starting point. But we live in an increasingly competitive age where consumers expect unique and memorable experiences. Today’s technology makes everything accessible and almost nothing truly novel or personal. But when it comes to brand experience, technology has the ability to provide unforgettable yet shareable moments. Consumers not only know this, but expect it…and in real time!
If we want to catch and retain audience attention, it’s more important than ever for marketers to deliver originality and the unusual. Ready to break through best practices? Here are some tips.
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