by Lisa Plummer Savas
These days, incentivizing attendees to attend your trade show isn’t always a simple or easy feat. That’s why creative, customized attendee marketing efforts can be key in not only drawing your audience to the show but in also bringing them back year after year.
But, with all the “noise” multiple shows are making as they vie for attention, getting your voice heard among the fray can be a challenge. So, what are professional event marketers doing to separate themselves from the pack when it comes to attracting new and returning attendees to the shows they represent?
Read more at Trade Show News Network.