by Danielle Puceta
Today’s attendees come to a brand experience already steeped in content. Through advances in technology and the advent of always-on-hand devices with access to all the world's knowledge, they’re more educated and aware than ever before. And that deep connection with technology has fostered the expectation for instantaneous conversation where people can engage brands, chat with thought leaders, and reach out to others on their own terms, without having to wait for first contact.
Read more at Freeman.