• LinkedIn profile tips and etiquette
LinkedIn has risen to the top of professional social media, so much so that many forget it is both a social media tool as well as a business tool. Forgetting either of those pieces can lead to some breaches of etiquette.
Social media is public, it goes out everywhere, and it lives online for others to see, because of this whatever you do on social media will be in the public eye. As a contrast, LinkedIn is specifically for business unlike most other popular social media tools and because of that it should be used for professional interactions, networking, and job hunting.
Have a Decent Picture - Not everyone has a professional headshot to use and that is okay. Find a clear photo of yourself and crop it to a headshot size. Consider hosing a Headshot Day in your office or with professional friends so you have a few great options to choose from. Read more about Headshot Days in our upcoming Spring 2017 publication.
Connect Responsibly - Like other social media, you are not required to connect with everyone who asks. Know who you are connecting with and why.
Don’t Use 3rd Person - LinkedIn is your page, it’s not meant to read like a review, it is you and in order to represent yourself the first person is necessary. That doesn’t mean a review of your work can’t add to your page, but make sure you aren’t the one talking about you. The third person can also come across as arrogant or pretentious and that isn’t the message you want to convey on your LinkedIn page.
Keep It Clean - Though your LinkedIn site is a social media site that is all your own it is still meant to be professional. Though everyone on LinkedIn is an adult and has probably heard it all before it is best to keep any adult language off of your page. There are plenty of synonyms to popular words or phrases that can be substituted if the need arises, and personally conducting yourself as if you are in a workplace is the key to using LinkedIn. If you wouldn’t say it to your boss, it’s best not to say it on LinkedIn.
Don’t Let It Read Like a Resume - We have established that LinkedIn is a space for being yourself but being professional. That can be a fine line to walk and so the easy thing to do for being professional is having a resume. LinkedIn is very much like a resume, it has an introduction, employment history, portfolio, and skills, but there’s a good reason to not have your LinkedIn read like a resume. Resumes already exist, having a website full of resumes is not a thing anyone wants because resumes are kind of boring. You don’t want your social space to be boring, so be professional and exciting. Talk about your passions and philanthropy involvement.