• Short's Brewing Co. Announces 14th Anniversary Party Battle of the Bands Lineup
A few weeks ago, Short’s Brewing Company announced the lineup for their 14th Anniversary Battle of the Bands competition. Over the course of the next two months, 13 selected bands will battle for a paying gig to perform as the opener at Short’s 14th Anniversary Party on April 28th, 2018.
Selected bands will take the pub stage on six Sundays this winter and spring, two-three each evening, to show off their skills. Each band will play three songs (one song must be original) in front of a live audience and Short’s panel of celebrity judges including representatives from the Crosshatch Center for Art and Ecology and Earthwork Music. Bands will be evaluated on their stage presence, “tightness,” original song, and overall party “vibe.” The band(s) with the highest overall scores will move on to the semi-finals. A final battle will be held on Sunday, April 8th.
Midwest Meetings: Who and how do you solicit judges?
Emily Torrence: Our Judges have a number of different backgrounds in music or the arts. They are all local people in the community with backgrounds in recording, music/band, or the arts. The judges really enjoyed the event and all of them were excited to participate this year, so we have the same panel as last year. They each offer an alternate at the beginning in case they are unavailable for a certain day.
MM: Explain your audition process and how the final event judging happens.
ET: Auditions are submitted on our website. Bands are required to submit the following information: band name, where they are from, genre, bio, number of members, stage plot, website video or social media links, and contact information. Our team decided who would participate and went to work on scheduling. The bands are then judged on the following: one original song, stage presence, tightness and overall Anniversary Party fit. The top scoring bands move on to the semi-finals and from there two bands advance to the finals.
MM: What tips do you have for other community organizers who may want to plan a battle of the bands?
ET: One important thing is to find judges that really understand the vibe and the atmosphere of the venue that is hosting the competition, and that everyone is on the same page for what kind of sound is right for the event. Not saying that the judges can't have different opinions or preferences, but they do need a good grasp on what type and style of music would compliment the event best. Additionally, we believe it is a very kind gesture to compensate the judges for their time via gift cards, a meal, etc. They are taking time out of their lives in order to provide a service to whomever is hosting the competition, and we believe that compensation, even something small, is a kind gesture that makes them feel appreciated. Finally, try to schedule a few bands at a time, rather than sending out invitations all at once, because each band is a dynamic group and it can be difficult to find a date that works for the whole group. Keeping some slots available later in the competition is a vital part of the planning process, so you can easily move bands around if needed, as well as replace or reschedule bands that cannot make their scheduled dates.
The Battle of the Bands began Sunday, February 11th, with performances by Chirp and The SpokeDrunkie Band . Other bands vying for a spot in the musical lineup for Short’s 14th Anniversary Party include Graves Crossing, Shawn Butzin & the Buskers, Jonathan Timm, Red Herring, Tribe of Chiefs, Leaving Lifted, The All Good Things Band, Hazard, E.Z. Duhzit & the Soul Jar, Off the Wall, and Neshama. A full lineup can be found by visiting shortsbrewing.com/battleofthebands2018schedule.
About Short’s 14th Anniversary Party
Celebrated each April, Short’s Anniversary Party brings an estimated 3,000 party attendees to downtown Bellaire for Short’s brews, Starcut Ciders, live music, and local food trucks. Headlining acts for #SBCANNIPARTY14 will be announced with ticket sales on Monday, February 19th.
About Short’s Brewing Company
Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. Starcut Ciders is a division of Short’s Brewing Company born out of a desire to celebrate the bounty of Michigan orchards. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.