by Terry Matthews-Lombardo, CMP
Szzzlip! Did you hear that? It was the sound of planners everywhere using their favorite tool, the box cutter, to slash through the stone tablet of meeting rules (you know the ones that begin with phrases like, “Thou Shalt Not Provide Any Fun During a Business Convention”) that’s been handed down over the ages and adhered to until, well, we’re all just ready to explode. In fact, from the sounds of recent planner discussions, the industry has reached spontaneous combustion. Suddenly it’s really cool to be a rebel with your conference planning. Perhaps it was sparked first by the introduction of TED talks in 1984, or maybe it is just a sign of an industry that has reached critical mass after years of offering the same old, same old. Whatever the reasons, there’s never been a better time for you out-of-the-box thinkers to try fresh ideas that can breathe new life into ordinary events and annual programs.