by Christy Lamagna, CMP, CMM, CTSM
• Active shooter protocols that should be in your event EAP
• Gather the facts that matter
• Have a plan, know the plan
Effective event strategists know the only constant in life is change. To be successful we must continuously adapt to ever-changing attendee preferences as well as changes in the world around us. Paradigm shifts dictate the planning environment. Just over a decade ago, green meetings, online registration, incorporating corporate social responsibility into agendas, and utilizing social media as part of our marketing strategy were just gaining traction. Today, they’re business as usual.