• All-in-one venues • Amenities for non-gamblers The way people spend their free time, and allocate their recreation and entertainment budget, is changing. Traditional activities, like casino gambling, face increasing competition from new gaming establishments but also from online and mobile services. As the casino industry explores new types of games to entice players, casinos are increasing efforts to be seen as entertainment destinations. Planners are wise to tap into this idea of ‘destination’ while using all angles available to create truly unique attendee experiences. Being described as a ‘destination’ is key. While casino resorts have amenities in spades, some have aces up their sleeves, so to speak. |