by Shawna Suckow, CMP
• Navigating reduced planner commissions
• Tips for gains
The decision by Marriott (and subsequently Hilton and IHG) to reduce planner commissions was a huge disruptor in our industry. The commission model has been in place as long as I can remember, and now planners are scrambling to figure out how to deal with the fallout. This was a sudden and serious loss of income, leaving planners to figure out how to recoup their losses going forward.
What can planners do? Here are a few ways to make up for your lost revenue and even come out ahead: